post 12.7-Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

One of the main things I have learnt through doing both the preliminary task and the main task was how to keep up with the blog. This was a difficult task and although I do not feel that my preliminary task was up to my highest standard, I don’t feel the same with the main one. I feel that my group worked a whole lot better this time round, and the communication and division of work was more equally distributed between all our members.

The second element I feel we improved on was looking out for mistakes in our footage during and after shooting. For example, in our first piece, while filming I caught myself and the camera on footage in a reflection, but this time round we took more time not to get reflections in car windows or shadows of ourselves in the footage.

Lastly, I feel that we were a lot more adventures with what we did with the camera. In our first short film we had most of our shots from on a tripod, where as we tried to vary most of our shots in our main task. This helped to give the film a more interesting look to it and helped audience to keep interested, as at the end of the day our main task was two minutes of people running. I feel that the one time we did try something ne with the camera in the preliminary task it worked out well, with the high angle CCTV shots, and this, as well as watching other films, gave us more conference to do more interesting things with the camera such as a tracking shot.

post 12.6-What have you learnt about technologies from the process of constructing this product?

post 12.5-How did you attract/address your audience?

A unique selling point of our film is the dynamic setting and action on screen. Most british films would not feature a level of violence that our film contains, this is much more conventional in American films, rather than british films. Our idea to use the ending of the film at the begginging is also a unique selling point, creating a sense of mystery around the actions that occured before.

Our audience feedback came back mostly positive. The key element the audience liked and responded well to, was the various camera angles used to present the running sequence. When viewing our rough cut, our audience did not respond well to the silence of the opening and the name of the film. Therefore we have rectified these issues.

post12.4-Who would be the audience for your media product?

A brief description of our target audience.
Our prime audience will be mostly males age 18 to 35. This will be due to a use of strong language and hard violence throughout the film. This is typical of the crime genre and has attracted the same target audience in the past. We want to attract people who are familial to the crime genre already and are mostly aware of the conventions already set in place.

A description of one member of our target audience.

One of the members of our target audience is Cameron Smith. Mr Smith has just turned 20 and lives with two of his mates in an apartment, 10 minutes walk away from his university. Mr Smith is studying art and photography, and is on track with his grades. To celebrate his birthday, Cameron Smith wants to go and see a film with his mates. He is not looking for anything life changing, but a fun solid film that he can have a good time with his mates watching and go and talk about it with them at the local pub after. When Mr Smith see’s that our film has violence and action as well as an ok storyline, which he is not to bothered about, he will hopefully pay his money and enjoy his birthday with his mates.

post 12.3- What kind of media institution might distribute your media product and why?

The role of the production company is to make and produce thif film. This includes everything from the start up untill the film is made and ready to sell to the distrubution companys. The money genurally would come from diffrent sources and not all of it from british companys. Alot of money for morden british films comes from France. The film makers could also go to the UK film council untill very recently, due to it being closed because of spending cuts. The main reason for acumilating money from multibal sources is that if all the money comes from one source the person or company who paid will have too many rights to the film and will own the rights to your film and there for they can legaly come on set and make changes the film, no matter what the contract says.

After you have located the money and made your film you need to get it out there, in order to make a prophit. This is where the distribution company comes in. It is there job to advertise and sell your film to cinemas and in turn the audience. This includes adverting in Newspapers, Billbords, buses, virals and websites, posters and more recently Facebook groups. It is important to get not only the right distribution company but one you are cofetable with and can cumiunicate with, because at the end of the day, you may have the next big thing but if no one knows about it then you cant sell it to them. The only thing that a distribution company cant do is one of a films greatest selling points, word of mouth, although now days some films are paying people to give their films good reviews in newspapers, magazies and websites.

Main post 12.2